SUBSCRIBEOverhyped Havaianas
Okay. I own one. Just got it the other day because it was on sale less 20% (at P716 or $17) at All Flip-Flops at the newly opened Greenbelt 5 in Ayala. And I got a few pairs for my mother, my sister and my niece for Christmas. Well, what I can say about it? Its overhyped. Its a successful marketing campaign that is said to rake in P300,000 (unconfirmed but read it in an article about this items) per day. Its so successful that its now very common to see people even in malls wearing flipflops that a few years ago will be frowned upon. Other brands like Crocs, Dupe, etc. are all coming in too to cash in on the boom.
From the feel, comfort and built, there’s not much a big, big difference with the counterfeit Habana which I got from a street vendor in Olongapo last week for only P50 (about a dollar) when my Nike sandal broke. Or even the reliable Spartan which is the tsinelas (slippers) of choice in my childhood years or with those ubiquitous blue Island sandals that was a fad during high school.
Really, its all a marketing hype. A successful one.
November 26th, 2007 at 5:40PM
oggie, yep! the spartan commercial. hmmm, spartan ba din yung “sira ka na, sira!”?
November 26th, 2007 at 11:58AM
i do agree with you — they’re no more comfortable than the ever reliable spartan (remember the “wala akong tibay na maasahan sa’yo” tv commercial?). i think the flipflops were also a boon to the nail cutters and salons
talk about one industry supporting another